A resource from The Wealth Group

The 10 Most Commonly Overlooked Tax Strategies

How high earners and growing families lower taxes not just this year, but across the next 10 to 60 years.

Tax Planning Strategies Most People Miss

Search “how to save money on taxes” and thousands of articles about deductions appear. Far less is written about long-range tax strategy, and the two are not the same thing.

A deduction trims this year’s bill. A strategy reshapes what you owe over a lifetime. We see the same overlooked opportunities again and again in our work with clients across Minnesota, Tennessee, and the rest of the country. Here are ten of them.

First, what a deduction actually is

You pay out $10,000 to receive a $3,000 rebate. You are still out $7,000 net. You may have saved $3,000 in tax, but you spent $10,000 to get it. A deduction usually targets the current tax year. The strategies below look 10, 20, even 60 years ahead.

WHAT'S INSIDE

1.

Inadequate Roth account funding

Search “how to save money on taxes” and thousands of articles about deductions appear. Far less is written about long-range tax strategy, and the two are not the same thing.

A deduction trims this year’s bill. A strategy reshapes what you owe over a lifetime. We see the same overlooked opportunities again and again in our work with clients across Minnesota, Tennessee, and the rest of the country. Here are ten of them.

  Roth Pre-Tax
Tax deduction todayNoYes
GrowthTax-freeTax-deferred
WithdrawalsTax-freeTaxed as income

Roth: Roth IRA, Roth 401(k), Roth 403(b). Pre-tax: Traditional IRA, pre-tax 401(k), pre-tax 403(b).

2.

Optimizing charitable giving

Most people give to charity straight from a bank account by cash, check, or debit. If you hold a taxable brokerage account, there is a better way.

You can donate highly appreciated securities directly to the charity’s investment account. You still get the full deduction, you skip the capital gains tax on that holding, and the charity receives full value. Because charities pay no tax, they can sell the holding with no capital gains and put the proceeds to work.

Then you backfill. This part is crucial. Move cash from your bank account into your brokerage and buy the same position back. If you gave $10,000 of stock, you transfer $10,000 in and repurchase. You have reset your cost basis and kept the deduction.

Two more giving strategies worth a conversation: a Donor Advised Fund, which we can set up for you, and “lumping” several years of giving into one year to clear the high standard deduction.

 
3.

Building non-retirement investment accounts

Many people struggle to invest beyond 401(k)s and IRAs. Those accounts are great. The next level is a taxable brokerage account.

Our most successful clients tend to hold a meaningful balance in taxable accounts. The way to start is simply to start. Open a joint account with your spouse and invest $500 or $1,000 a month. If $50 is what you can do, do $50.

The most common path to a large taxable account runs through your mortgage. Pay off the house and become fully debt-free by your late 40s or early 50s, and you free up a long runway. If your principal and interest had been $3,500 a month, that $3,500 can flow into a brokerage account for 10 or 15 working years. That builds real wealth, and it gives you flexible, tax-efficient money to draw on in retirement.

 
4.

Holding tax-inefficient funds in taxable accounts

As your taxable account grows, hold tax-efficient index funds inside it. Actively managed mutual funds can throw off unwanted year-end capital gain distributions you did not ask for.

Even among index funds, which we favor, tax efficiency varies. It depends on how much income the underlying holdings pay out and how much trading happens inside the fund each year.

5.

Treating every deduction as a win

The goal is to keep as much of your money as possible. Sometimes people buy a depreciating asset just to lower a tax bill. A business owner buys an expensive truck for the write-off. A farmer buys equipment to save on taxes.

Buy an $80,000 truck to save $36,000 in tax, and you are still out $44,000 net of the savings. If you genuinely needed the truck, fine. But consider the alternative. Pay the tax, then invest the after-tax income in a brokerage account, and that capital keeps working for you for decades.

6.

Tax-loss harvesting during down markets

Since the end of World War II, bear markets, defined as a decline of 20 percent or more, have arrived roughly once every six years. When markets fall meaningfully, our team reviews every client’s taxable account for losses worth harvesting. Here is how it works:

  • Sell holding XYZ to realize a capital loss, say $25,000.
  • Immediately reinvest the proceeds into holding ABC, so you never leave the market.
  • Use the $25,000 loss to offset capital gains that year. Carry any unused loss forward indefinitely, deduct up to $3,000 a year against ordinary income, and apply the rest against future gains.

This disciplined approach has saved our clients hundreds of thousands of tax dollars over the years.

7.

Roth conversions

Converting pre-tax dollars into tax-free Roth dollars makes sense at specific stages of life. The aim is to fill up the lowest federal brackets, the 10 and 12 percent rates, every year you can.

  • A client who retires a few years before claiming Social Security and has taxable savings to live on in the meantime. We have helped clients convert several hundred thousand dollars from IRAs to Roth IRAs in their late 50s and early 60s.
  • A sales professional with a down year, or a gap between jobs, whose lower income opens a low-rate conversion window.
  • A year with a large charitable gift, where the deduction offsets the conversion income.
 
8.

Insufficient withholding on bonuses and stock vests

For tax purposes, all earned income lands in one pot of ordinary income. Your salary, a bonus, and an RSU vest are taxed the same way.

Payroll treats them differently, though. Many companies withhold a flat 22 percent federal rate on bonuses and RSU vesting. For a lot of our clients, 22 percent is not enough, and they get a surprise bill at filing. Work with your payroll or benefits contact to raise the withholding on sizable bonuses and vests.

 
9.

Missing the backdoor Roth IRA and the mega backdoor Roth

The backdoor Roth IRA is a legal way around the Roth income cap. It works cleanly for people who do not already hold a Traditional IRA. The mechanics:

  • Make a non-deductible contribution up to the annual IRA contribution limit.
  • Immediately convert that amount into a Roth IRA.
  • Report it as a tax-free conversion, since you took no deduction on the contribution.

The mega backdoor Roth is a larger version available through some workplace plans. Ask us whether your plan supports it. 

10.

Building a large HSA across your working career

The Health Savings Account is the only vehicle that offers all three of these at once:

  • A deduction on contributions.
  • Tax-free growth.
  • Tax-free withdrawals for qualified medical expenses.

Most HSA plans offer real investment options. You usually keep a small cash balance, around $2,000, and invest the rest. The list of qualified expenses is long, so spending it down later is not hard. In retirement, even Medicare premiums qualify. You can also reimburse yourself years later. Pay $7,000 out of pocket for a surgery at 50, keep the receipt, and reimburse yourself decades down the road.

Account type Contributions Growth Qualified withdrawals
HSATax-deductibleTax-freeTax-free
Traditional retirementTax-deductibleTax-deferredTaxed as income
Roth retirementAfter-taxTax-freeTax-free
529 planAfter-taxTax-freeTax-free (education)
Non-qualified annuityAfter-taxTax-deferredGains taxed as income
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Frequently Asked Questions

What is the difference between a tax deduction and a tax strategy?

A deduction lowers your taxable income for the current year. A strategy positions your accounts and income to reduce taxes across many years, often decades. Both have a place, but only one compounds.

A direct Roth IRA contribution phases out at higher incomes. High earners can often still fund Roth dollars through a Roth 401(k) or 403(b), a backdoor Roth IRA, or a mega backdoor Roth inside certain workplace plans.

No. Spending money to claim a deduction still leaves you out the difference. A $10,000 expense that saves $3,000 in tax costs you $7,000 net. The deduction is only worth it if you needed the expense anyway.

It is a legal sequence where you make a non-deductible Traditional IRA contribution and immediately convert it to a Roth. It lets people above the income cap still get money into a Roth. It works best when you hold no other Traditional IRA balances.

Contributions are deductible, growth is tax-free, and withdrawals for qualified medical expenses are tax-free. No other account offers all three.

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Jacob Ferrin

Financial Advisor

Growing up in a household where both parents worked in finance, I was exposed to the world of money and planning from an early age. More than anything, what stuck with me was how much having a solid financial foundation could shape the opportunities available to a family. That upbringing gave me a genuine appreciation for the value of good financial guidance and ultimately pointed me toward a career where I could help others access that same clarity.

Today, I bring that mindset to every client relationship. As a financial advisor at TWG, I work with individuals and families to help them get clear on their goals and build a plan that actually fits their lives. Whether someone is just starting to think seriously about their finances or looking to strengthen a strategy they have already built, I believe every person deserves thoughtful and personalized guidance to help them succeed.

Outside of work, I am a passionate golfer who competed at the collegiate level. Golf has taught me a lot about discipline, patience, and the value of a long-term process over short-term results. Those same principles and lessons that I have learned on the course carry directly into how I approach financial planning and the relationships I build with my clients.

favorites card for Jacob Ferrin listing his favorite things

Grant Bennett

Financial Advisor

I have always been drawn to the concept of financial planning from a young age. When I first started earning money through mowing lawns and officiating sports, I began budgeting on my own, which opened my eyes to the impact of managing money with intention.

I am passionate about building meaningful relationships with my clients, understanding what matters most to them, and helping them work toward their lifelong goals. One of the most rewarding parts of this career is celebrating alongside clients as they reach important financial milestones and turn their dreams into reality.

Outside of The Wealth Group, I enjoy spending time outdoors officiating sports, playing golf or pickleball, and being with family and friends.

Pic of Dean Goodwin outside and smiling

Dean Goodwin

FINANCIAL ADVISOR

At The Wealth Group, I enjoy getting to know our clients and their families as well as seeing the joy on their faces and their peace of mind as they start to implement our suggestions and seeing their financial dreams come into fruition.

I am very goals driven. A few years back I had a dream to play professional golf and through hard work, self-belief, and dedication I saw some success, winning multiple mini tour events. I want to provide that same drive (golf pun) and determination while working with our clients as they pursue their dreams and be there with them as we celebrate the victories together.

Success with finances is just like success on the golf course—building a plan around your specific needs, abilities, and goals; then starting good behaviors to help facilitate that plan. For example, good financial behaviors would include a healthy savings/investing rate and paying down debt. It helps having that teammate, coach, or advisor to bring knowledge and encouragement, consistently and at pivotal points, in your journey. That is where The Wealth Group comes in.

When I am not at The Wealth Group, you will find me doing one of three things. I am usually working hard on my golf game (I refuse to let Dan, Ben, or Austin beat me). If I am not at the golf course, I am usually singing in the church choir or playing my guitar. I also enjoy spending time with the Colby family. There, we are either jumping on the trampoline, bumping the volleyball around, working out, swing dancing, or making music.

— Dean

Favorites

list of Dean's favorite people, hobbies and activities

Jamy Antoine, CFP®

Partner | Financial Planner

With over two decades as a business owner, investor, and entrepreneur, I’ve experienced the ups and downs of building wealth firsthand. After 22 years of running my own business, I was fortunate to retire and step into a new chapter—helping others pursue financial independence and long-term stability.

My wife and I became clients of The Wealth Group back in 2006. Like many driven entrepreneurs, I didn’t always follow the plan perfectly—chasing other ventures instead of consistently investing. Some ventures paid off, others didn’t. A turning point came over a decade ago during a candid review with Austin Colby -owner of The Wealth Group – who showed us that while we had strong assets on paper, we were highly leveraged and short on liquidity. That honest moment reshaped how I view money, risk, long-term wealth planning, and financial independence.

In 2021, I joined The Wealth Group to help motivated families, entrepreneurs, and business owners navigate the same challenges I’ve faced—bringing experience, perspective, and a heart to serve. 

Outside of the office, I’m a husband, dad to four, and a proud grandpa.  My wife and I are very involved at our church, and I’m on a lifelong quest to become a scratch golfer.

Education/Designations

  • BS – Maranatha Baptist Bible College. Pre-Med
  • DC – Doctor of Chiropractic – NWHSU  
  • BCN – Board Certification Neuropathy – American College of Physical Medicine
  • CERTIFIED FINANCIAL PLANNER®

Jaron Kissner

Financial Advisor

“In my early 20’s, I read a personal finance book for the first time. The contents of that book opened my eyes and sparked a passion in me that transformed the financial trajectory of my family. Fast forward a few years, and that passion led me to change my career path and become a financial planner.

I feel blessed to be a part of The Wealth Group and work with a very talented, high-quality team of people. I can’t think of work that is more rewarding and impactful than being able to help our clients and their families achieve their financial goals!”

— Jaron

Favorites

Education/Designations

Bachelor of Science in Business Administration and minor in Christian Studies from North Central Universit

Personal Interests

Jaron married his lovely bride, Jennifer, in 2016. Since then, they have added three children to their family: Vivienne (2019), Graham (2021), and Cooper (2023), as well as a Golden Retriever named Penny. They settled into their first home in Jordan, MN in 2021. As a family, they enjoy spending time with family and friends, visiting relatives in AZ, hiking, and being on the lake. They are also very involved at River Valley Church in Chaska, where Jaron and Jennifer serve as deacons.

Jaron has recently become passionate about the game of golf and is striving to break 85. He also enjoys working out and watching the Vikings as they find new ways to lose NFC Championship games.

Paige Heltemes

financial advisor

“I have always had an interest in personal finance. Having a plan and setting goals for your financial life enables you to accomplish things that otherwise would never be possible. A thousand small steps in the right direction can lead to a life of stability and ability—The Wealth Group exists to help plot that course and keep our clients on track.”

— PAIGE

Even as a young adult, keeping her finances in order and planning for the future has allowed Paige to experience wealth as a blessing rather than a stressor. She wants people to know that same freedom, especially when life gets complicated. 

Favorites

Education/Designations

  • Bachelor of Science in Business Administration and minor in Christian Studies from North Central University

 

Ben Thorson, CFP®

financial advisor

I enjoy helping our clients make good decisions with their money. It’s rewarding to watch our clients build wealth with us at their side. When I see a young family cross the $1 million net worth mark — after starting with our team with a net worth of $200,000 — it’s an awesome feeling.

As our clients continue to focus on the things they can control, such as paying down debt and adding money to their investment portfolio year after year, I have noticed that it becomes easier to stomach the (inevitable) bear market. Over my time at The Wealth Group, I have learned that good financial behaviors never go into a recession.

When I’m not at The Wealth Group I enjoy spending time with my wife and three children. Together we like to be outdoors, play sports, and be active participants at our church.

— Ben

Favorites

Education/Designations

  • Graduated from North Central University with a Bachelor of Science degree.
  • Accounting experience at CH Robinson in Eden Prairie.

Misty Tanner

Senior Client Services Associate

“I am passionate about my work because I think it is important to make wise, informed decisions with our finances as it permeates into all aspects of our lives. Just as people strive to maintain balance in their overall lives, financial wellness and understanding in your personal life is just as important. ”

— Misty

Favorites

Education/Designations

  • B.S. in Business Administration in Sports & Fitness, Minor in Bible & Theology
  • Certificate in Coaching

Karie Merritt

Partner, Director of Client Services

“I have realized there are so many people in the world today who are unsure of how to save or plan for the future. They live paycheck to paycheck and think debt is normal. We get to help people realize that there’s a different way to live. We get to help people who feel hopeless finally find a clear path for the future while taking control of their finances for the first time. When people are proactive rather than reactive, it’s amazing what can be accomplished. 

— Karie

Karie’s main role is managing the onboarding process for new clients. She works hard to ensure a seamless transition and to make all clients feel welcome and cared for. As the Director of Client Services, she oversees the Client Services team, plans client events, processes monetary transfers, handles paperwork for clients and helps to manage the day-to-day operations of the office.

Favorites

Education/Designations

  • AA in Liberal Arts & Sciences from North Hennepin Community College
  • BA in Early Childhood Education and Teaching from Concordia University St. Paul
  • Notary Public

Dan Johnson, CFP®

PARTNER, Financial planneR

“I love being able to see and contribute to the confidence in the families we help when they know they are taking the correct steps towards financial independence. I truly enjoy building relationships with people. The work I do with The Wealth Group gives me the opportunity to do this by building a relationship that will last a lifetime.”

— Dan

Favorites

Education/Designations

  • Graduated from North Central University with a degree in Business Administration.
  • CERTIFIED FINANCIAL PLANNER™

 

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER ™, and CFP® in the U.S.

Adam Colby, CIMA

PARTNER, CFO, FINANCIAL PLANNER

“I love working alongside the people at The Wealth Group. Additionally, my younger brother (and now boss) and I have wanted to work together for years. When the opportunity arose within The Wealth Group I jumped at the chance. I have always had a passion for personal finance and investing; the transition into this investment-focused role was a natural one for me.”

— ADAM

Developing and stress-testing the firm’s asset allocation models is a passion of Adam’s.  You may often find him assessing risk metrics for client portfolios and the broader global markets as well as trading and rebalancing client portfolios.

Favorites

Education/Designations

  • CIMA®
  • BA (Business Major/Math Minor) from Dakota State University

Investments & Wealth Institute TM (The Institute) is the owner of the certification mark “CIMA” and “Certified Investment Management Analyst.” Use of CIMA and/or Certified Investment Management Analyst signifies that the user has successfully completed The Institute’s initial and ongoing credentialing requirements for investment management professional.

Mike K. Earl, CFP®, CPWA®

PARTNER, DIRECTOR OF WEALTH MANAGEMENT

From childhood, I was strongly interested in working hard, making money, and most importantly, saving money. Today, I use that passion to empower our clients to succeed with their money. A lot of people experience unnecessary stress and anxiety in their financial lives.

After college, I worked in a large bank and began investing on my own for the first time. I remember plugging numbers into a Roth IRA Calculator and realizing the power of compounding from an early age. I was amazed at how [seemingly] easy investing was…not realizing that bear markets are what make investing challenging. A few years into my career as a financial advisor, the Great Recession (2007-2009) hit, and I gained a lot of crucial experience in a short period. 

Those lessons from the Great Recession will stick with me for the rest of my life. I learned not to over-extend myself on real estate, to never sell out of stocks during a bear market, the power of being 100% debt-free (including no mortgage), and also the opportunities in stocks that arise from the ashes of a deep bear market.

Proverbs 11:14 says, “Where there is no guidance, a people falls, but in an abundance of counselors there is safety.” We aim to be those counselors that provide knowledge and safety for our clients. 

A good financial advisor should have the heart of a teacher. Through our relationship, we aim for our clients to grow in knowledge and mastery over their finances. We want them to be the driver of their financial plan, with us as their sidekick/coach to help them realize their plans and goals.

I have been quoted as a financial expert in Fox BusinessU.S. News & World ReportYahoo! NewsGOBanking RatesLifehacker, and Business Insider.

More important than my role at The Wealth Group is my position as a redeemed son of God, husband to Krista, and father to five children.

Favorites

Education/Designations

  • BS in Business/Economics from Wheaton College in Wheaton, IL
  • CERTIFIED FINANCIAL PLANNER™ (CFP®)
  • Certified Private Wealth Advisor (CPWA®)
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER ™, and CFP® in the U.S.

Paul M. Bennett, CFP®

Sr. Financial Planner

“I want people to succeed at life and that includes guiding them to achieve sound money management. I enjoy helping individuals and businesses make beneficial decisions in regards to money and investment management. Long range planning is one of my professional passions and moving people from the thought of retirement to the reality of retirement is something I enjoy assisting our clients with.” 

— Paul

Paul has more than 25 years of experience advising business owners and affluent individuals about their finances. Paul has achieved the CERTIFIED FINANCIAL PLANNER™ designation. Being a CFP® professional enables him to help clients focus on what is important to them. He has also earned the Chartered Retirement Plan Counselor (CRPC®) designation, which demonstrates his expertise in the area of retirement financial planning for individuals.

Favorites

Education/Designations

  • BS in Finance from Minnesota State University, Mankato
  • CERTIFIED FINANCIAL PLANNER™
  • CRPC® (Chartered Retirement Plan Counselor)
  • CKA® (Certified Kingdom Advisor®)

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER ™, and CFP® in the U.S.

Austin B. Colby, MBA, CFP®

Owner / Sr. Financial Planner

“I believe every family can achieve their financial goals if the path to do so is clear. This work of building paths and guiding clients along those paths is my passion, and it brings me tremendous joy. After twenty years of doing this, I am more excited today than ever about helping families with their finances. Helping one family at a time make good choices makes a difference. I believe that wholeheartedly and am thankful for the opportunity to serve so many people in this capacity.”

— Austin

Austin is the owner and visionary behind The Wealth Group. His #1 responsibility is to lead our team in devotion to the mission: providing quality financial planning and investment management to the firm’s clients.

Favorites

Education/Designations

  • BS from Minnesota State University, Mankato – Finance with an emphasis in Financial Planning
  • MBA from Minnesota State University, Mankato – Leadership & Organizational Development
  • CERTIFIED FINANCIAL PLANNER™

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER ™, and CFP® in the U.S.